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Product ID: 406328EAU
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The California Consumer Privacy Act: New Requirements and Guidance for Doing Business in CA

OnDemand Webinar (93 minutes)

If you are planning to do business with the people of California, it is important to fully understand the California Consumer Privacy Act to ensure protection for yourself and the residents of California.

The CA Consumer Privacy Act [CCPA] represents the first comprehensive consumer privacy law in the US. Although specific to California, its impact will likely be felt throughout the U.S., as it applies to any business, specifically defined under the CCPA, in California. In response to a statewide ballot initiative, the CA State Legislature quickly passed the CCPA in June of 2018 and then immediately amended it two months later. The CA state legislature dedicated significant responsibilities for enforcement to its attorney general. Part of these responsibilities includes holding public forums to assist the attorney general with its drafting of rules and regulations. The CCPA is subject to wide discretion in interpretation and there is considerable confusion as to how the law will be enforced. This topic helps those responsible for compliance with the CCPA to understand its purpose and objectives, what rights it aims to preserve, what duties and obligations businesses must comply with and possible penalties for noncompliance. Areas of concern or confusion will be identified and reasonable interpretation or solution provided.


Edward L. Murphree, JD, PhD, Seyfarth Shaw LLP


Ballot Initiative

Amendments (SB 1121) and Those Still on the Horizon

Behind the Scene

Effective Date

The California Consumer Privacy Act of 2018

• Overview and How It Works

• Key Definitions

• Consumer Rights

• Business Duties and Obligations

- Proactive Notice

- Reactive Notice - Response to a Verifiable Consumer Request

- Security

- Miscellaneous Concerns

• Attorney General Responsibilities


• The Attorney General

• Private Cause of Action

The Key to All This

Additional Formats

Audio & Reference ManualMore Info
MP3 DownloadMore Info