Fundraising Analytics for Nonprofits
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Learn how to use analytics to benefit your nonprofit organization.Analytics to support fundraising has evolved from curious adventure nearly a decade ago, to common practice that most organizations and practitioners feel they should be doing. Unfortunately growth in adoption didn't mean growth in understanding, and many fundraising professionals and organizations are still unsure of how and why they should pursue analytics, and what impact they should expect. This topic will help explain, in practical and functional ways, what analytics is and how it can support development. From fundamental examples to the next frontier of where analytics is heading, this information will outline different applications that may be relevant to your organization. Finally, this material will give some helpful tips to allow everyone to be a better analytics consumer, whether producing, purchasing, or reviewing and implementing.
AuthorsAlexander Oftelie, Bentz Whaley Flessner
Overview of Analytics
• How It Can Fit
• What It Cannot Do
• What Is the Future?
How to Be a Better Consumer
• Frame the Questions
• Align the Answer
• How Often Do We Need to Do This?