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Secure Major Gifts: Identify, Secure and Retain

OnDemand Webinar (85 minutes)

Learn how to effectively attract and retain major gift donors to get the results you need.Many nonprofits desire major donation funding but remain at a loss as to how to approach the topic. The inability to understand how to approach potential donors and inspire them leaves a trail of untapped resources. This information addresses the topic of major gifts and how to secure them while solidifying relationships with the donor. In this material we walk through a 3-step process to asking for and maintaining major donations.


Katie Miller, Liberty Family Outreach


It's as Easy as 1, 2, 3

• Identify

• Donor History

• Donation Frequency

• Cultivation/Connection

- Updates

- Volunteers Opportunities

- Behind the Scenes Invitations

- Face to Face Meetings

• Acknowledgements

How to Ask for Major Gifts

• You Have Not, Because You Ask Not

• Major Gifts Require Commitment, Patience and Most of All Time

1,2,3 of Asking

Major Gifts and Matching Gifts

• Two Gifts Are Better Than One.

• Encourage Your Major Gift Donors to Look Into Corporate Matching Gifts.

• Ask the Major Gift Donor to Start a Matching Gift Program at Their Company

Game Changers That Set Your Nonprofit up for Success

• Hire a Major Gifts Officer/ Program Coordinator Gift Metrics

• Gift Calculator

• Do Your Prospect Research Ahead of Time

• Follow up