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Developing Extraordinary, Equitable, and Mostly Virtual Public Outreach Campaigns

OnDemand Webinar (90 minutes)

Understand the new rules for public outreach and how you can apply them in creative and effective ways.During the COVID-19 pandemic, have you struggled with meaningful engagement from all parts of your community? Public outreach has changed dramatically, and more and more, agencies and government are requiring equitable and meaningful public outreach on their projects, which has become even harder during our isolated pandemic times. Learn about the new rules for public outreach and how you can apply them in creative and effective ways to reach out to your audience--including tips and tricks that work during the COVID-19 pandemic. Review several case studies to understand how to apply the basic public outreach best practices and principles in a government or corporate setting to create meaningful engagement with a broad and diverse audience that leads to a richer and more expedient project.


Thea Selby, Next Steps Marketing


The Old Rules

• Hold a Meeting

• Rely on TV, Radio, and Newspapers for Outreach

• Tell Them

• Reach out Three Times and You're Done

• Gobbledygook English

The New Rules

• Go to Their Meeting

• Social; Listen

• Consistent Flow

• Plain English, Plain Russian, Spanish, Vietnamese

Applying the New Rules Under COVID-19

• Zoom® - Telephone and Desktop

• Listening - It Has Never Been More Important

• Consistency Builds Trust

• Language and Culture - the Secret Weapon

Case Studies

• Facebook®: A Private Company, Brings Recycling to a Multilingual Territory: REMAG

• Twitter®: A Nonprofit, Highlights Public Transit to Politicians and the Citizens: 22 Day Muni Challenge

• Events: A Neighborhood Group Highlights Co-Existence at a Public Meeting Walk/Ride/Bike Campaign

• Outreach During COVID-19: A Case Study of Broad, Inclusive and Diverse Outreach During COVID-19

• Surveys: A Government Department Finds out the Few Vocal Residents Are Not Representative of How a City Feels About Filming on Their Streets